Collins COBUILD Advanced Learner's English Dictionary - aspirational

1. If you describe someone as aspirational, you mean that they have strong hopes of moving to a higher social status. (JOURNALISM) ...the typical tensions of an aspirational household. ADJ 2. If you describe a product as aspirational, you mean that it is bought or enjoyed by people who have strong hopes of moving to a higher social class. (JOURNALISM) Fine music, particularly opera, has become aspirational, like fine wine or foreign travel. ADJ